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What Is Digital Signage And What Is Its Purpose?

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Signages are an effective way to communicate with your audience and they catch the people’s attention wherever they are placed. Electronic signage is used in malls, restaurants, universities, hospitals, lobbies, and more. It is one of the best ways to promote new products, brand awareness, and engage your audience. Electronic/ Digital signage helps you to show media on a digital display. Interactive signage allows people to interact with digital content through touchscreens, body sensors, QR codes, and smartphones. The new generation of electronic signage allows people to interact with advertisements, scroll through the product menu and share their information online. Electronic signage consists of three components: Software, Hardware, and Content. Software This is the Content Management Software (CMS) that is used to show your content on the display. You can use this to display text, images, videos, web pages, and more. Hardware This includes the components like a media player, displ