What Is Digital Signage And What Is Its Purpose?

Signages are an effective way to communicate with your audience and they catch the people’s attention wherever they are placed. Electronic signage is used in malls, restaurants, universities, hospitals, lobbies, and more.

It is one of the best ways to promote new products, brand awareness, and engage your audience. Electronic/Digital signage helps you to show media on a digital display. Interactive signage allows people to interact with digital content through touchscreens, body sensors, QR codes, and smartphones.

The new generation of electronic signage allows people to interact with advertisements, scroll through the product menu and share their information online. Electronic signage consists of three components: Software, Hardware, and Content.

Software

This is the Content Management Software (CMS) that is used to show your content on the display. You can use this to display text, images, videos, web pages, and more.

Hardware

This includes the components like a media player, display, wall mounts and more.

Content 

This is what you want to show on your display. 

Digital Signage | Image Resource: pinimg.com

How to decide the location of your signage?

You should first decide what you want to achieve with your signage. You should decide what display to use, the type of content to show, the location of the signage, and the hardware required.

You should be sure about whose attention you want to get and what message you want to share. You should know your audience and how to best target them.

The location of your signage can impact your success. You should decide the location based on the audience you want to target and your goals. If you want to get new customers then you should place your signage where it can be easily seen by people. A place where people spend more time is one of the best locations for your signage. 

Uses of electronic signage

  • It can be used to provide information in shopping malls as a directory or a map display. Interactive signages can be combined with wayfinding applications to help people find their path.
  • It can be used in restaurants to rotate promotional offers. It can be used indoors and outdoors. It can be used in the drive-through where the customers can see the menu at a glance and place their order using an interactive touchscreen.
  • It is used in the hospitality industry to display important information at convenient locations. It can also be used as wayfinding to direct people to the conference room. It can be used to update information that changes continuously.
  • Signages can be placed in cinemas lobbies to display your advertisement before the movie begins. You can provide information like theater offerings and schedules, sales, and more.
  • It is used in the transport sector for wayfinding and out-of-home advertising. 


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