Lakshit Ahuja

SEO Marketing | Image Resource: evolutionco.com Ranking higher in the search results leads to more traffic and thus more customers. The click-through rate for the results that appear at the top positions is much higher. To rank higher in the search results you need to implement SEO techniques. When you type in a search query on Google you get a search engine results page. Different types of results appear in it, namely paid ads and organic results. SEO marketing is about ranking higher in organic search results. It is a digital strategy that can get you higher returns on investment. Search engines try to deliver the best results for their search queries. Google identifies the best results in three stages: Crawling, Indexing and Delivering results. You need to target all three stages to optimise your website. SEO helps you to optimise the different aspects of your website to make your website rank higher. Importance of SEO Most people use Google to search online and having visibility