A Beginner’s Guide To SEO Marketing

SEO Marketing | Image Resource: evolutionco.com

Ranking higher in the search results leads to more traffic and thus more customers. The click-through rate for the results that appear at the top positions is much higher. To rank higher in the search results you need to implement SEO techniques.

When you type in a search query on Google you get a search engine results page. Different types of results appear in it, namely paid ads and organic results. SEO marketing is about ranking higher in organic search results. It is a digital strategy that can get you higher returns on investment.

Search engines try to deliver the best results for their search queries. Google identifies the best results in three stages: Crawling, Indexing and Delivering results. You need to target all three stages to optimise your website. SEO helps you to optimise the different aspects of your website to make your website rank higher.

Importance of SEO

Most people use Google to search online and having visibility on Google is a good way to get some of the searchers to your website. SEO helps you get free organic traffic.

SEO is a cost-effective strategy that can give exponential returns. With SEO you do not have to pay for ranking on Google or pay money if more people click on your website. The cost of investing in SEO includes time, labour and tools. Investment in SEO has the potential to earn huge returns and continue to earn results even after you stop investing. For example, even if you stop putting money and time into a blog post you will continue to get traffic to that post.

As your website ranks higher in the search results you will get more clicks and conversions. According to a study done by Backlinko, only 19% of searches click on paid results. The majority of the clicks go to organic search results. By optimising your website to appear in the organic search results you can get more clicks. Using SEO to rank higher in the search results can attract more customers.

SEO best practices

On-page SEO involves offering the best user experience. To do this you can create high-quality content that meets the target audience’s needs. You can begin by finding your relevant keywords and creating high-quality content around those keywords.

Google uses factors that are outside of your website to assess the authority of your website. Off-page SEO involves building quality backlinks to your website. When links from authoritative and relevant websites point to your website Google considers it authoritative.

Technical SEO optimises your website so it can be easily crawled, indexed and delivered in the search results. Technical SEO involves creating a robots.txt file, submitting an XML sitemap, using schema markup, improving page speed, optimising for mobile and more. It helps to fix the errors that may not be allowing your website to rank high.

If you have a brick-and-mortar store then you need Local SEO. Local SEO uses on-page, off-page and technical SEO strategies to optimise your website to rank for a particular location.  


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